While
the Western media somberly waxed lyrical about the resignation of Steve, the
Chinese reaction was to go crazy with grief as if someone had shot their puppy.
The China Daily reported:
Jobs'
resignation ranked the top hot topic of the day on Sina Weibo, the country's
most popular microblogging site, with 1.5 million posts on the topic by midday
Thursday … On the question of "how do you think Jobs' resignation will
affect Apple," …half of the survey respondents said the company would lose
its soul… 20 percent said they would no longer buy Apple products. Li Yi, deputy
director of China Mobile Internet Industry Alliance, said he believed that
Apple could only reach its prime with Jobs in control.
From CNN’s surprisingly brilliant article, ‘China's Apple fans lament cult figure Jobs' resignation’:
Liu
Jinhua says she almost choked when she heard the news that Steve Jobs has
resigned. "I couldn't believe what I heard," says the private
entrepreneur. "Then I chose to not to believe it." Liu is a confirmed
Apple fan. At home and in her office, she and her husband own four iPhones, two
iPads, three Mac laptops, two Mac desktop computers and two iPods. "For a
long time I was absolutely speechless," Liu recalls…
Apple's
CFO Peter Oppenheimer noted that "four stores in China were, on average,
our highest traffic and our highest stores in the world."
China's
wealthy consumers have embraced Apple products, analysts say, largely because
of Jobs' charisma and business acumen.
Business
analysts say Jobs is a cult figure among the iPad generation in China. Jeremy
Goldkorn, an expert on Chinese digital media and founder of media and
advertising website Danwei.org, said: "Bill Gates used to be the business
leader that you'd most often hear young Chinese people talk about but that was
mostly because he is very rich. Steve Jobs is not only very rich, but he's also
responsible for the iPhone and iPad, which in a few short years have become
highly desirable gadgets that project status."
Carrying
the iPhones, iPods and iPads have become a conveniently portable way of
projecting status. Apple products are a symbol of status for its Chinese fans.
For many Apple owners, a Chinese analyst says, "Apple products indicate
posh, wealthy, creative and well-educated."
Goldkorn
thinks Apple's success in part lies in its products' expensive prices, which
has given Apple the status of a luxury brand. "Just like large Gucci and
Louis Vuitton logos on handbags, using an iPhone in public is an easy way to
show you have money to burn."…
A typical [microblog] message said, "three apples have changed the world. One seduced Eva (sic),
one awakened Newton, the third one is in the hands of Jobs." Another
message posted by @ Jinzheng said "no matter what happens to the third
Apple, the world became wonderful because of your (Jobs) existence." [1]
Wall Street Journal quoted a Chinese fanboy, ‘”Never has
one company’s products been so deeply intertwined with my life,” former
celebrity TV anchor-turned-Internet entrepreneur Wang Lifen’[2] Steve’s most
remarkable achievement in China was becoming their Gadget God without ever publicly
addressing the Chinese people. In fact, it is difficult to find any record of
him ever setting foot upon Chinese soil.
Chinese
factory workers who have suffered permanent injuries from building Steve’s
fancy gadgets – gadgets they will never afford - couldn’t give a frog’s fat ass
about Steve stepping down. [3]
Of
course, China fell into a downward spiral of mourning when Steve died. The
glass doors of each Chinese Apple Store was clogged with flowers. The
micro-blogger, Sina Weibo, was hit with
double the traffic it received when he resigned. One user commented, "This
is the first time a foreigner’s death has been hard for me to take.” [4]
On the other hand, the West grieved with a quiet dignity. President Obama took a break from making enemies left,
right, and centre to talk about Steve - a kindred loner: “…brave enough to
think differently, bold enough to believe he could change the world, and
talented enough to do it.” [5]
We learned after his death
that Steve sparred with Barack during the famous Silicon Valley dinner with The
Prez. Obama asked Steve "What would it take to make iPhones in the United
States? Why can’t that work come home? Steve's flat reply was, “Those jobs
aren’t coming back.” [6]
Steve never visited China. His successor,
Tim, however, can’t get enough of Apple craziest fans and cheapest workers. Tim
visited China around the release of the "iPad 4G”. Pundits were impressed.
“I want to give credit to Tim Cook for this,” gushed Dara O’Rourke, associate
professor of environmental and labour policy at the University of California.
“He’s admitting they’ve got problems.” Tim likes to tell us that his working
class childhood in Alabama helped him appreciate factory work. “I spent a lot
of time in factories personally, and not just as an executive,” Tim told
investors at an SF conference after he ascended to CEO. “I worked in a paper
mill in Alabama and an aluminium plant in Virginia.” I can almost hear The Boss
singing “Born In The USA” in the background as I read the NY Times
article. Both the NY Times [7]
and The Guardian[8] have suddenly decided that brave detractor,
Mike Daisey, is wrong by criticizing Apple’s Chinese factories. In the wake of
Steve’s death, the turncoat news icons now claim that the sweat-shops aren’t so
bad after all.Tim put pay to the cherubic malcontent after
Apple became the first technology company to join the Fair Labour Association.
Tim invited the nonprofit global monitoring group to inspect its much maligned
factories. [9]
Good luck, Tim. The Chinese have become very adept at circumventing
“inspections”. There are many very helpful online-forums in China that give
advice on how to dodge regulations so that the bottom-line is not threatened by
pesky Western sentiments like “duty of care”.
What happened to that Chinese boy who sold his kidney to buy
Steve's iPad? Apple products are hugely popular in China
but are priced beyond the reach of many Chinese. The teenager was from
one of China's poorest provinces. He was solicited over the internet to sell his kidney. He now suffers from renal deficiency, but is the proud owner of a now
out-dated iPad. Five organ-pimps were arrested. One of them, a degenerate
gambler, received about US$35,000 to arrange the transplant. He paid the boy
US$3500 and split the rest with the surgeon, and other medical staff. [10] ZDnet were moved enough
to comment about the poor boy: "He got a poor deal". [11] It is no wonder that Tim sees China as
Apple's most vital market.
[1] FlorCruz, J. (2011, August 26) China's Apple fans lament cult figure Jobs' resignation.Cnn.com. Retrieved from: http://edition.cnn.com/2011/WORLD/asiapcf/08/25/china.apple.jobs/
[2] Chin, J. (2011, August 25) A Place on the Ark? China Internet Users React to Steve Jobs’s Resignation. Wall Street Journal.
[3] Mclaughlin, K.E. (2011, August 30) China: Apple workers react to Steve Jobs’ resignation. Retrieved from: http://news.salon.com/2011/08/30/china_apple_workers_jobs/singleton/
[4] Osnos, E. (2011, October 6) China, Macau, and Steve Jobs [blog]. From Letter From China. New Yorker. Retrieved from: http://www.newyorker.com/online/blogs/evanosnos/2011/10/china-macau-and-steve-jobs.html
[5] Obama, B. (2011, October, 5) Statement by the President on the Passing of Steve Jobs. Retrieved from: http://www.whitehouse.gov/the-press-office/2011/10/05/statement-president-passing-steve-jobs
[6] Duhigg, C. & Bradsher, K. (2012, January 21) How the U.S. Lost Out on iPhone Work [blog]. From THE iECONOMY. The New York Times. Retrieved from: http://www.nytimes.com/2012/01/22/business/apple-america-and-a-squeezed-middle-class.html?pagewanted=all
[7] Carr, D. (2012, March 18) Theater, Disguised as Real Journalism [blog]. From THE MEDIA EQUATION. The New York Times.
[8] Lawson, M. (2012, March 23) Was Mike Daisey wrong to make fiction from fact? The Guardian.
[9] Wingfield, N. (2011,
April 1) Apple’s
Chief Puts Stamp on Labor Issues. New York Times
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