Steve Jobs Plays With Semantics

Closed is such a negative word. Steve decided to play with semantics during an Apple earnings call under the hot lights of Wall Street analysts in October, 2010. He doesn’t usually speak at these things. However, he made an exception this time so the Wall Street guys could feel the power of The Reality Distortion Field.

"Google loves to characterize Android as open, and iPhone as closed. We find this a bit disingenuous and clouding the real difference between our two approaches. We think the open versus closed argument is just a smokescreen to try and hide the real issue, which is, what's best for the customer, fragmented versus integrated? We think Android is very, very fragmented and becoming more fragmented by the day... Open doesn't always win."[1]
Why is that so, Steve? Can we have an example? True to form, Steve is all tell and no show. Once again, everyone from Huffington Post to Washington Post shook their collective heads and watched The Reality Distortion Field fade before their eyes.

[1] Keizer, G. (2010, October 19) Steve Jobs talks trash about Google's Android, knocks tiny tablets. Computerworld. Retrieved from

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